Investment comes shortly after the announcement of Softplan’s division into two independent companies. In addition to strengthening current products, the capital will be used to expand the company’s inorganic growth thesis, opening new verticals.
Florianópolis, August 2025 – Starian, a recently launched company that now manages all of Softplan’s private-sector solutions, has raised R$ 640 million (US$ 115 million) in a strategic investment from General Atlantic, one of the world’s leading global investment funds. The company, which was born with 16,000 clients, will use the capital injection to accelerate M&As, strengthen its vertical SaaS model, and open new business units.
Starian develops highly specialized vertical software ecosystems with complementary products and integrated management, offering complete journeys within each segment. It brings together under its umbrella solutions dedicated to the Construction Industry, with the Sienge Ecosystem, as well as Legal Intelligence—led by Projuris—and Operational Efficiency, with the productivity and efficiency platforms Checklist Fácil and Runrun.it. After the separation into two independent companies, Softplan continues exclusively in the public sector.
“More than 30 years of solid results prove that investing in strengthening the vertical SaaS model is a sound strategic decision. Now, with a fully autonomous operation and the investment from General Atlantic—which brings not only capital but global tech expertise—we can accelerate our growth potential, expanding the strength of our business units where we are already leaders and advancing into new verticals,” says Starian CEO, Ionan Fernandes.
With General Atlantic’s investment, now a minority shareholder, the company plans to accelerate its M&A pace, targeting both consolidation of its current verticals and entry into new high-potential segments.
“The software landscape in Brazil remains fragmented, and the market is widely underserved,” says Rodrigo Catunda, Managing Director and Co-Head of General Atlantic Brazil. “We see in Starian a unique company to lead the consolidation of vertical software in Brazil, combining leading products, professionalized management, and a disciplined integration culture. We are excited to support the company in this new phase of accelerated growth, with a focus on acquisitions and long-term value creation.”
With the signing of the SPA (Share Purchase Agreement), the closing of the transaction still depends on meeting standard market conditions, including regulatory approvals and the remaining steps in the timeline.
- About General Atlantic : General Atlantic is one of the world’s leading global growth equity investors, with more than four decades of experience providing capital and strategic support to over 830 companies throughout its history. Founded in 1980, General Atlantic remains a dedicated partner to visionary entrepreneurs and investors seeking to build dynamic businesses and create long-term value. The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment approach across Growth Equity, Credit, Climate, and Infrastructure strategies. General Atlantic had approximately US$ 114 billion in assets under management across all strategies as of June 30, 2025, with more than 900 professionals in 20 countries across five regions.
For more information: Starian: starian@vcrp.com.br / General Atlantic: Sara Widmann & Jess Gill: media@generalatlantic.com
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